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ARRIE HURD
  • About Arrie
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Sony LinkBuds x Olivia Rodrigo

LinkBuds x Olivia Rodrigo

We flipped an abandoned subway station into a unique space that celebrated Sony and Olivia Rodrigo’s new LinkBuds earbuds.

Google Chrome

What’s In My Tabs

The types of tabs we keep open reveal a lot about people, so we gave our Chrome audience a closer look into our favorite celebs in a one of a kind series rooted in open tabs.

Budweiser

The Beer Utah Swears By

Utah became the first state to have it’s own custom Budweiser bottle. Holy S***!

With a $90k budget, we f***in announced the bottle in the most Utahn way ever—with safe swear words. The regional campaign garnered a heck load of local and national press doing so.

Wall Street Journal

Don't Wait

The Wall Street Journal wanted to reinvigorate their readers ambitions for accomplishing their goals ahead of the competition, so we developed a film to kick off the ‘Don’t Wait’ campaign.

Wall Street Journal

WSJ Future Farm

Wall Street Journal, the host of the Future of Everything Festival, needed a billboard to boost awareness for their future-forward tech
conference in NYC. So we answered the call by dropping a fully functioning farm in the middle of one of the busiest throughways in New York City. 

TurboTax

Polished: Smooth Filing

We tapped Tayshia Adams (The Bachelor S6) and up and coming nail artist Stephany Torres to discuss all things nails, taxes, and small business development to inspire like minded creators to pursue their passions confidently with the help of TurboTax.

Meta: Facebook Groups

Trending on Facebook

Using content sourced from select groups on Facebook, we gave our audience a peek into the benefits of the many flourishing and niche communities that people call home.

Reebok

Race the City

Reebok ZQUICK, inspired by the design of high-performance Z-Rated tires, handles tight turns and agile movement. We demonstrated this through an exciting urban relay race like no one has ever seen before.

TurboTax

Working Smarter

We got Queer Eye legends/pet food business owners Jonathan Van Ness and Antoni Porowski to encourage regular filers and up and coming business owners to confidently file their taxes with TurboTax ahead of the ever dreaded tax season.

Chrome x McLaren

The US Grand Prix

During the F1 US Grand Prix, we showed both our audience at home and in Austin why Chrome and McLaren are partners that are truly made for each other. Spoiler alert— we’re both obsessed with speed.

Wall Street Journal

The Face of Real News

In a media landscape crowded with untrustworthy news sources, The Wall Street Journal maintained its journalistic integrity through its hard working reporters. We demonstrated their integrous efforts through a social media content series highlighting eight reporters who’ve broke some of the most important stories in modern history.

New York Lottery

Pay Me

We created OOH for New York Lottery's ‘Pay Me!’, the scratch-off game that gives you an extra payday without the extra job.

TurboTax

TurboGFX

TurboTax is all about supporting filers’ big moves from their filing year. So we helped platform up and coming self-employed creators making big moves as well.

AMEX

The Green Party

We celebrated the refresh of the American Express Green Card by kicking off the Green Party— an immersive event representing our audience's spending journey. We invited influencers and celebrity guests to experience the many ways our audience can earn 3x points on travel, restaurants, and transit in NYC at a one of a kind experience.

Epiduo

Epi-Do-Over

Kids unfortunately receive a lot of bad advice from skincare "experts" on the internet while medications like Epiduo are readily available. We encouraged our audience to give their routines a much needed do-over to their sometimes hazardous routines.

Sony LinkBuds x Olivia Rodrigo

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Google Chrome

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Budweiser

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Wall Street Journal

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Wall Street Journal

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TurboTax

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Meta: Facebook Groups

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Reebok

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TurboTax

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Chrome x McLaren

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Wall Street Journal

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New York Lottery

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TurboTax

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AMEX

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Epiduo

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