We turned the subway into an Olivia Rodrigo content express
Taking place inside of an abandoned subway station, we flipped Sony and Olivia Rodrigo’s new subway leaning campaign into a once in a lifetime experience. We provided fans with everything they needed to connect, learn about the product, and document their time on the O Line. We supplied fisheye lenses, unique visuals and easter eggs that had a swath of influencers and guests flocking to their socials to document the unique experience.
On the first week of launch, we recieved a ton of press coverage and social amplification—7 stories and 6 syndications with key outlets, totaling 1.45B+ impressions.
The event was featured in publications such as Harper’s Bazaar, Hypebeast, Ad Age, Adweek, People, Daily Mail, Cosmopolitan, Yahoo, Seventeen, Page Six, and US Weekly. Fan pages on Reddit and TikTok celebrated the event as a brand activation that actually understood it’s audience through the meaningful details we implemented throughout the space.
